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Nowadays, local search engine
optimization (SEO) has become critical to the success of many businesses—almost
half of all searches on Google (46%) are searching for local information. As
more people use mobile devices to search for services and products, local
business owners have had to adapt their websites to focus on local rankings.
But you need to be careful you don’t hire a bad local SEO agency without
realizing it.
Unfortunately, because of the popularity and importance of local search engine
optimization, dishonest SEO scammers are “benefitting” too. There are numerous
fraudulent local SEO companies out there that are out to rip off small
businesses.
If you want to protect your business from getting scammed, here are warning
signs to look out for.
The warning signs you hired a bad local SEO agency
1. Lack of communication
An honest local SEO company will want to work with you while creating a
strategy that can get results; a dishonest company will do precisely the
opposite. If you cannot get in touch with anyone at your local SEO agency or
they keep dodging your questions, this is a warning sign. The exact same thing
can be said if you keep getting passed around the office and talk to different
people every time you call them.
2. No reports generated
An honest SEO company will send you reports showing all the work they’ve done.
However, if you’re not getting reports and you’re only getting excuses when you
ask questions about what work has been done, there is a pretty good possibility
that:
There’s been no work done. The work that was done used shady practices, like
the use of private blog networks.
3. No real local SEO work
Many SEO agencies have rebranded themselves as local SEO agencies, but continue
to do the same work they would do for general SEO. They may generate reports,
but there is no specific local work presented in their reports.
4. Number one guarantees
Just like regular SEO work, if you see a guarantee that your site will be
ranked number one in local search for any keyword, you are indeed looking at a
scam attempt. This is because it is practically impossible to make this
guarantee. Always look at the campaign strategy being used by the local SEO
company. Any mention of a number one ranking is a huge red flag that the agency
is dishonest.
5. Bad leads
You build a website because you want leads. However, not all traffic is equal.
When you receive leads from a different service area than the one you serve,
the SEO company is most likely doing a terrible job. Search engine optimization
can be very good about getting leads, but this is the case only when it’s done
right.
6. Promise of a specific number of links
High-quality backlinks are always significant for a site. However, this does
not mean that getting a large number of links is a good thing. In fact, it is
usually a sign that something is wrong. If a local SEO company promises you
many links, but never talks about a strategy or never discusses link types,
it’s most likely a scam.
Protect Your Business from A Bad Local SEO Agency
The best thing you can do when you work with a local SEO agency is to ask
questions. The more questions you ask, the easier it is to figure out if the
professionals are honest. Remember that at the end of the day, it’s your
business and you are responsible for the work that is done on your website.
Do you need help? We have successfully delivered several projects including
Website Design, Search Engine Optimization (SEO), Search Engine Marketing
(SEM), Pay Per Click (PPC), Online Reputation Management (ORM), Conversion Rate
Optimization (CRO) and E-Commerce Websites for multiple companies and
industries. Whether it’s Start-up or MNC, SEO Birbal is trusted one and all.
We are one of Mumbai’s leading SEO agencies, we ensure that your website
achieves TOP rankings in Search engines Google just by following the white hat
SEO techniques. We offer our Local SEO @ Rs. 5400 per month!
Contact Us!
+91 9137256150
450, Mastermind One - IT Park, Royal Palms, Aarey Colony, Goregaon (E), Mumbai,
Maharashtra, India 400065.

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